Essays worth reading.

A $2M business with 80% margins is worth more than a $5M business losing money. Understanding this changes how you make every decision.

If your business can't survive without you for 30 days, you don't own a business — you own a job that you can't quit.

Most people manage for the next quarter. The most durable returns come from acting on what will be obviously true in a decade.

The strategy is simple. The behavior is hard. Here's why the hardest thing in investing is doing nothing.

The most practical insight from cognitive science: you can observe your thoughts without being them. This one distinction changes everything.

Most people overestimate the impact of a single decision and underestimate what happens when you make better decisions for 10 years.

The threat isn't the technology. It's the person who learned to use it as leverage while you were waiting to see what happens.

Nobody buys a drill. They buy a hole in the wall. Understanding this completely reframes how you write copy, price offers, and build products.

The old playbooks are dead. Here's what actually works now — and why most advice you'll read is three years out of date.